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- Manage customer databases in communications to help an organisation achieve its goals
- You'll need an excellent understanding of how customer data is used by organisations, and good IT skills
- Opportunities to progress into senior IT or marketing roles
CRM stands for Customer Relationship Management system - a kind of database that organisations use to store customer information and communicate effectively with their clients.
DAY-TO-DAY DUTIES
- Be responsible for choosing the right technologies to use
- Plan how they will be used by the organisation and manage the setup and day-to-day use of the system
- You'll need to understand how databases are structured and how to use the information in them to help the business achieve its goals, whilst also making sure that the relevant privacy and security systems are in place to protect customer information.
DAY-TO-DAY ENVIRONMENT
You'll be office-based most of the time. You might work as part of a marketing or sales team in some organisations, or as part of an IT or technical team, depending on the kind of CRM you will be managing and what it is being used for.
You'll need
There are no set requirements for this kind of role but studying marketing and or IT may help you develop the skills you need. You may also be able to apply direct to organisations for junior roles within marketing or IT teams that focus on customer experience, data analysis, or building sales pipelines and progress from there.
You could also get into this field by joining a graduate scheme or through an apprenticeship.
Gaining some work experience in the sales or marketing department of an organisation which uses a CRM system will help you understand the basic principles and build your skills before you apply for roles.
CAREER PROSPECTS
There may be progression opportunities into senior IT or marketing roles.